LiNing Concept Proposal

Posted by on May 31, 2012 in blog | No Comments

We were recently asked to design a concept proposal for LiNing OSIM BWF Super Series Tournament by one of our contact. This was quite a fun project to work on, and we came up with the following visuals for their perusal. Our concept was simple, to focus on the action-packed aspect of the game but at the same time still bring an Oriental look and feel into the visuals. This is done through the use of calligraphic inks elemenets in the background, melding into the visuals of badminton players in action. We felt this to be important as LiNing was the main sponsor, and Badminton as a whole to be an Asian sport. We were quite happy with these, but unfortunately our concept was rejected.

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